What They Say: "New! Hypo-Allergenic Formula. No flavors, fragrances, or sensitizing ingredients.

Everyday Care For Sensitive Lips.

Blistex® Gentle Sense™ delivers serious moisturization and protection with a gentle touch that will not irritate sensitive lips. It's gentle enough for everyone, even children, to use everyday!

Clinically tested non-sensitizing formula. Gentle Sense's™ hypo-allergenic formula is rigorously tested and clinically proven to be mild on lips.
No unnecessary chemicals. Gentle Sense™ contains no flavors, fragrances, colors or other unnecessary sensitizing chemicals that can irritate sensitive lips.
All natural moisturizers for gentle hydration. Gentle Sense™ contains two all-natural moisturizers for rich, comforting hydration.

Cocoa Butter - a rich tropical extract that moisturizes and protects dry lips.
Shea Butter - an African nut extract that moisturizes and tones lips while giving them powerful natural anti-oxidant protection.

Satisfaction guaranteed.

Carton is 100% recyclable."

Melissa's DeLush Downlow: Say hello to my new carry-it-everywhere balm. The product itself is actually clear. The smoothness and moisture is incredible, and lasts a long time, even through a meal. It's moisture-rich but also lightweight. This is by far one of those things I'd tell all my friends to try. (Which is why I'm telling YOU, silly.)

In fact, I'm wearing it right now. AND it's in my pocket.

Retail Price: $2.19 (at drugstores and superstores everywhere, and on drugstore.com)

DeLush Rating:

What They Say: "Silk & Shine's unique silk and vitamin lip balm formula makes lips feel satiny smooth and enhances their natural appearance with a light glossy finish.

Super-Silky Lips: Silk & Shine feels satiny soft going on and leaves your lips feeling that way. Silk Extracts, special moisturizers and vitamins A, B5 and E help create a silky texture that makes lip surfaces smooth and supple. It feels great!

A Touch of Shine: Silk & Shine imparts a touch of sheer gloss to the lips for a healthy, finished appearance. Your lips will look as good as they feel.

Sun Protection: PABA-free Silk & Shine provides SPF 15 protection."

Melissa's DeLush Downlow: Okay, so this isn't necessarily the Splurge of the Month, but for me, it's a luxury. I don't EVER go to bed without this. I've been a fan for a couple of years now. My husband is equally addicted to it. This soft, creamy balm is one of the most soothing I've ever felt, and when I use it I wake up with super-soft and healthy-looking lips. Plus, I like the hint of flavor, which is slightly minty and sweet. It's a pretty no-makeup option during the day, too, with its slight shine. I have one handy in almost every purse and several drawers as well as on my nightstand. Don't underestimate this balm just because it comes in a plastic case. I'm definitely not a product snob! If something works well, I fall in love with it. For the price, you might, too!

Retail Price: $2.99 (available on drugstore.com or your local drugstore, grocery store, or superstore!)

DeLush Rating:

Tired of dealing with chapped, uncomfortable lips in the cold, dry air? Let me be the first to tell you how AMAZINGLY DIFFERENT this balm feels, from the moment you apply it! Its metal roller-ball applicator is cool and refreshing, and the sheer liquid balm formula is SO soothing. You've never tried anything quite like this - and it smells great, too! This will become a permanent addition to your lip care routine!

-Melissa, Your DeLush Diva

FOR IMMEDIATE RELEASE

Blistex is "On The Ball"
New Lip Infusion Lip Balm Lets First-Ever Liquid Formula Flow With Stainless Steel Rolling Tip Applicator

Mother Nature's cure for dryness is liquid moisture. So, it was only a matter of time before Blistex got the ball rolling to deliver the first-ever liquid lip balm for protecting and moisturizing lips.

New Blistex Lip Infusion™ lip balm imparts an immediate soothing, cooling, and moist sensation as its liquid formula effortlessly rolls on lips via a stainless steel rolling tip applicator - the first of its kind for a lip balm.

"Lip Infusion's sheer liquid formula and smooth, rolling tip truly are the breakthrough elements of this latest Blistex innovation," says Blistex President Mike Donnantuono. "No other lip balm provides a smoother, more pleasant application while delivering the type of skin protection and moisturization advances that consumers have come to expect from Blistex."

As a liquid balm, Lip Infusion is light, non-waxy and absorbs quickly to penetrate deeply and completely into lips for superb lip hydration. It is idea for us alone or as a protective base for adding lipstick or lip color.

Lip Infusion is the first lip balm to contain lanolin at an active skin protectant level. A highly protective oil, lanolin mimics many of the properties of skin's own natural moisturizers as it protects and conditions.

...

Lip Infusion also contains a special blend of unique moisturizing ingredients:
-Squalane - an extremely moisturizing olive-derived oil that has a unique ability to penetrate skin, squalane helps soften skin and penetrates beyond the outer layer of skin/lips to provide deep hydration.
-Jojoba oil - a rich seed extract derived from desert jojoba seeds that helps smooth and soften dry lips; it closely mirrors some of the properties found in skin's natural oils.
-Aloe extract - a plant oil that provides great emollient and conditioning benefits to lips.

...

Lip Infusion has an expected retail price of $2.49 and will be available at drug, food and mass merchandise stores in fall 2005.