Beauty News: "Summerproof" Your Eyes

HERNDON, VA - For the millions of women searching for “summer-proof” makeup, the team at Blinc has developed an unrivaled line of eye products: sweat-proof, smudge-proof, long-lasting mascara and eyeliner. The Virginia-based company also offers a lash primer to condition and strengthen lashes, protecting them from the summer sun, and a lash curler, which heats lashes to a long-lasting curl without the harmful effects of a traditional clamping curler.

Developed as the world’s first mascara to form tiny tubes around the lashes, Blinc’s Kiss Me Mascara is a safe non-oil-based product that cannot smudge, flake, clump or run. Even if the wearer happens to cry, sweat or rub her eyes, Kiss Me Mascara and its similarly formulated Kiss Me Eyeliner will not budge. Rather Blinc’s mascara and eyeliner, which forms a water-resistant layer of color on the eyelids, can only be removed with water and pressure.

These qualities make Blinc’s mascara and eyeliner ideal for use in warm weather, especially for people who are active in sports and recreational activities or who simply enjoy spending time in the sun. Because Blinc’s Kiss Me Mascara and Eyeliner cannot flake off into the eyes, several ophthalmologists and dermatologists have started marketing them to their patients, many of whom have sensitive eyes or wear contact lenses.

DeLush will be featuring reviews of each of Blinc's eye make-up products in the upcoming weeks, including their popular Kiss Me Mascara.

June 17, 2005 12:12 AM | | Comments (0)|Share/Save/Bookmark
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