Tired of dealing with chapped, uncomfortable lips in the cold, dry air? Let me be the first to tell you how AMAZINGLY DIFFERENT this balm feels, from the moment you apply it! Its metal roller-ball applicator is cool and refreshing, and the sheer liquid balm formula is SO soothing. You've never tried anything quite like this - and it smells great, too! This will become a permanent addition to your lip care routine!

-Melissa, Your DeLush Diva

FOR IMMEDIATE RELEASE

Blistex is "On The Ball"
New Lip Infusion Lip Balm Lets First-Ever Liquid Formula Flow With Stainless Steel Rolling Tip Applicator

Mother Nature's cure for dryness is liquid moisture. So, it was only a matter of time before Blistex got the ball rolling to deliver the first-ever liquid lip balm for protecting and moisturizing lips.

New Blistex Lip Infusion™ lip balm imparts an immediate soothing, cooling, and moist sensation as its liquid formula effortlessly rolls on lips via a stainless steel rolling tip applicator - the first of its kind for a lip balm.

"Lip Infusion's sheer liquid formula and smooth, rolling tip truly are the breakthrough elements of this latest Blistex innovation," says Blistex President Mike Donnantuono. "No other lip balm provides a smoother, more pleasant application while delivering the type of skin protection and moisturization advances that consumers have come to expect from Blistex."

As a liquid balm, Lip Infusion is light, non-waxy and absorbs quickly to penetrate deeply and completely into lips for superb lip hydration. It is idea for us alone or as a protective base for adding lipstick or lip color.

Lip Infusion is the first lip balm to contain lanolin at an active skin protectant level. A highly protective oil, lanolin mimics many of the properties of skin's own natural moisturizers as it protects and conditions.

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Lip Infusion also contains a special blend of unique moisturizing ingredients:
-Squalane - an extremely moisturizing olive-derived oil that has a unique ability to penetrate skin, squalane helps soften skin and penetrates beyond the outer layer of skin/lips to provide deep hydration.
-Jojoba oil - a rich seed extract derived from desert jojoba seeds that helps smooth and soften dry lips; it closely mirrors some of the properties found in skin's natural oils.
-Aloe extract - a plant oil that provides great emollient and conditioning benefits to lips.

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Lip Infusion has an expected retail price of $2.49 and will be available at drug, food and mass merchandise stores in fall 2005.