Back to Basics Launches New Web Site to Support Redefinition
Revamped Web Site Zeroes in on Vital Content for Both Stylists & Consumers


Carlsbad, CA (January 2006) – Change is definitely in the air for Back to Basics – the recent redefinition has not only introduced all new packaging and formulas, but an interactive stylist and consumer-friendly Web site reflective of the new look and feel of the brand. This unique resource offers several tools that help consumers to better understand their hair, its health and its styling needs, as well as how to communicate their desired look to their stylist. Also included is a members-only area for the salon professional where they can access exclusive updates and downloads.

"We wanted to connect with the consumer and stylist by providing a resource which offered easy-to-access information that was both educational and entertaining," according to Lisa O'Connor, executive director of marketing, Back to Basics. "The site helps to simplify often confusing hair terminology and answers the most commonly asked questions for the consumer to help guide them toward the right styling choice. It's also an incredible guide to client outreach and relationship building for stylists and salon owners."

Consumer site perks:

· Ingredient Glossary – Features in-depth descriptions and benefits
· Hair Prescription Tool – Offers recommendations for care and styling products following a brief questionnaire regarding hair type, lifestyle and desired look
· Hair Glossary – For those unsure of their hair type or how to explain it when looking for products or talking to stylists, this section describes how to analyze hair type and corresponding properties of each type
· Talking to Your Stylist – Tips on how to communicate with stylists to achieve the desired look each and every time, plus fun facts like how much to tip, how often to get a hair cut, etc.
· Look/Product of the Month – Monthly updates on featured products for care and styling including styling tips
· FAQ's – A great resource addressing basic consumer questions about products and how to use them
· Highly functional product knowledge section with prescription charts and conversion charts

Salon Professional – Devoted to stylists, this section offers useful information and retail tools such as:

· Retail Authority – Delivers business-building tools for salon owners, such as a guide on how to talk to your clients and recommend products, planograms, and merchandising ideas
· Diversion – Provides detailed information on this ongoing issue and its effect on the salon industry, as well as a downloadable diversion contract to use in their salons/stores
· Salon Finder Enrollment – Provides opportunity for salons to be listed on the site for customers to locate them
· Designer Salon – Details on the recently enhanced salon loyalty program
· Styling Technicals – Step by step processes for achieving different hairstyles
· Additional Tools – Promotion selling tips, downloadable templates for e-news, client invitations, referral cards, product recommendation pad, and counter cards

The full line of Back to Basics hair, bath and body products are available exclusively through premier salons and distributors across North America (only sold in US and CN). To find the salon or distributor near you, please call 800-456-9322 or log onto www.BacktoBasics.com.

ABOUT GRAHAM WEBB INTERNATIONAL
An energetic marketer and leading manufacturer of upscale, top-quality professional hair care, skin care and cosmetic products, Graham Webb International launched in 1990 in an effort to meet the growing needs of salons, stylists, and consumers around the world. Sold exclusively to the salon industry, the product base includes six celebrated brands, including the classic Graham Webb line offering prescriptive hair care and styling products; the ever-popular spa-inspired Back to Basics collection; the new Halo line boasting superior color-protection technology; and the fun, flirty Bibo line of cosmetics. To this day, the company maintains its fervent commitment to salons and stylists, and is dedicated to addressing their most relevant and important needs – from product development and education, to aiding in building their retail and service businesses. For more information on the company, please visit www.grahamwebb.com .