Did you know that research shows that if more than 50% of all women could choose only one cosmetic product to be allowed to use, it would be mascara?

"LashExact Mascara, with its new breakthrough brush technology, provides a better lash experience than the leading department store mascara, delivering clump-free and beautifully separated lashes.

As part of the LashExact Mobile Tour, a specially-created purple LashExact Mobile Tour Van will visit participating retail partners throughout the country, including CVS, Ulta and Wegmans, encouraging women to turn in their department store mascara in exchange for a free full-sized LashExact Mascara. The tour officially kicks off in Chicago on September 6th and will run through the end of October, when it makes its final stop in Boston (October 25th-29th). Other cities on the tour include: Cincinnati, Atlanta, Orlando, Baltimore/DC, Philadelphia and New York.

If the tour is not stopping close to your hometown, you can take advantage of the Mail-in Promotion by sending your old department store mascara to CoverGirl in exchange for a free LashExact Mascara! Visit www.covergirl.com/freelashexact to find out when the LashExact Mobile Tour will be near YOUR hometown or how to make a mail-in exchange."