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January 16, 2006 7:45 PM

L'Oreal Feria Hair Color in Champagne Blonde

What They Say: "Discover colour that speaks to you. So pure and vocal and multi-faceted, it transforms every strand with triple highlights - for even more shimmering highs and lows. Definitely the end of flat, matte colour. Even the conditioner glistens hair with a new pure-shimmer concentrate. So express yourself ... one shimmering shade at a time."

Jen's Experience: I am very picky about my hair. I used to color it myself all the time, and then a friend of fine introduced me to a fabulous colorist in Atlanta that I used for years. I moved away and don't see the same colorist anymore, but I do love my colorist now, and have a hard time not going to see her and using up all my spending money on some terrific highlights.

On the other hand, highlights are pretty expensive, and I don't get to test out new products. So I've decided to expand my horizons and try the home coloring experience again for myself.

I purchased the Feria kit at Target after reading the back of every single hair color box in the store and changing my mind about the level of blondeness about every five minutes. I looked at the highlighting kits, such as the Couleur Experte that Melissa covered previously, but those seemed very complicated and I just wasn't sure I'd be able to make it look as good as it did on the box.

The Feria box claimed to give you multi-tonal color and shimmeriness, but the directions seemed simple -- no highlighting brushes required. Clearly this was the winner.

I took it home to kick off a spa night one weekend. I should be a good role model and say I did the allergy test and the color test before I started, but really, I just ripped open the box and started working.

Within an hour, I was blow-drying my hair with my new color. When I looked at myself in the mirror, I was caught a little off guard. I normally keep my hair a lighter shade, but clearly this shade is better for my skintone. My eyes became brighter and my skin looks tanner. My hair was super soft and shiny, and shimmery like the box said it would be. Even better, it really is somewhat multi-tonal. I'm not sure if the color is just accenting my previous highlights or if this is straight out of the box, but I do seem to have some variation of color throughout my hair, and it looks really natural.

I so dearly love my colorist, but with results like these, she might be seeing me much less often.

Tips and Tricks: I have a problem coloring the back of my hair thoroughly, which is a major problem because my roots are so dark. This time, I used clips just like my hairstylist does to break it into small sections. I'm not sure if it helped me to see better or if it just helped me focus, but I got everything covered in the back this time.

Retail Price: $9.69 (Drugstore.com)

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L'Oreal Feria Hair Color in Champagne Blonde: