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May 2, 2006 7:35 PM

Blinc Mascara: New Formulation

What They Say: "Blinc's Kiss Me is the world’s first mascara innovation to form tiny water-resistant tubes around your lashes that stay on better than waterproof mascaras yet come off easily without the need for a makeup remover. Kiss Me mascara is not an oil-based paint like traditional mascaras, which means it cannot smudge, run, clump or flake into your eyes - making it ideal for people with sensitive eyes and those that wear contacts. The area around your eye is most susceptible to wrinkling. Kiss Me is safer since it does not require harsh makeup removers or any rubbing around that sensitive part of your face. These unique patented features make Kiss Me a revelation for your makeup bag that will help keep you looking radiant and younger for longer."

Jen's Experience: You may recall that I've actually reviewed Blinc's Kiss Me Mascara previously. I've been using it off and on for the past year, sometimes alone, sometimes over their fabulous lash primer, and -- when I'm really trying to glam out -- over a super lengthening mascara such as Urban Decay Skyscraper. The previous Blinc mascara formula was great for work, but was less dramatic than others I've tried for a night out on the town.

Blinc's new formula is even better than their previous formula. The black is blacker; the fattening of the lashes is more noticable. And it's still the most wearable mascara that I have. I tend to rub my eyes a lot, especially when I sit in front of a computer all day. With Blinc's mascara, I can rub my eyes but the mascara doesn't budge. Yet, when I wash my face at night, the little tubes of mascara come right off onto my washcloth.

This is truly an innovation in mascara. Next time you hit Sephora, look for the new packaging in the metal magenta tube. I recommend this for anyone who has trouble wearing mascara, or anyone looking for a new every day mascara that looks great for work or the shopping mall.

Retail Price: $24.00

Rating:

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Blinc Mascara: New Formulation:

Is it just me, or do you have to rub really hard with the washcloth to get the tubes to come off? I had a sample of the original formula and I stopped using it because I didn't like putting so much stress on the delicate skin around my eyes during the removal process.

Bria | May 2, 2006 8:17 PM

You sold me! I'm gonna check it out the next time I'm at Sephora.

Toya | May 3, 2006 7:19 AM

Bria - I never use a washcloth for removal. I get my lashes really wet, and gently pull the tubes off with my fingers. It works great and is completely non-rubby or bad for the skin around your eyes.

I recently acquired the new formula and I'm in deep deep love. I think I should build a shrine to this mascara in my home somewhere.

mac | May 3, 2006 8:20 AM

I found it to be extremely hard to remove, whatever the method I used. (I tried a soapy washcloth, just water in the shower, Pond's make-up remover towellettes, and eye make-up remover on a cotton pad). I lost so many lashes everytime I removed it that I had to stop using mine. I'm sad 'cause it's the only mascara that didn't make me a raccoon by noon. Now i only use it if I think I'm going to cry!

Maria | May 3, 2006 7:36 PM

I've been using Blinc's Kiss Me since I first read about it on here last year. And I will never use another mascara. I am also really bad about rubbing my eyes, and I have very long days. I don't find the mascara too difficult to take off (I use Chanel's eye makeup remover and it works just fine). I'm glad to hear about the new formula, I'll check it out!

Peyton | May 8, 2006 11:03 AM

I really wanted to love this mascara. Honestly, I tried, because I had some of that Neutrogena Clean Lash that I adored for daytime use, but apparently they don't make it anymore because I can't find it. I really needed a new everyday mascara. But after wearing Blinc a few times, I realized that I not only hated the 15 minutes it took to remove the damn stuff, but that it was irritating my eyes like crazy all day long. I have contacts, and my eyes aren't super-sensitive, but this stuff made my eyes sting, water AND itch. *sigh*

Jen | September 8, 2006 5:39 PM

That's so weird! I wear contacts too, and this is the only mascara I *can* wear. Everything else ends up under my eyes in under 10 minutes (from me rubbing them due to the irritation). Plus, I have no problems removing with warm water and a washcloth, but you're not the first person who has told me that she's had problems.

Jen (DeLush) | September 8, 2006 5:47 PM

I'm such a huge fan of Blinc Kiss Me Mascara. I can do just about anything without this mascara smudging. I've put it to the ultimate tests: exercise, bathing, swimming and napping. It stayed put and looked fabulous the whole time.

Jen | June 13, 2007 10:11 PM

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