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May 31, 2006 10:48 AM

Hot Off the Press: The Dealbreaker

(from Graham Webb)
As the demand for professional salon products continues to increase, more and more mass merchandisers like drugstore or online retailers are carrying "diverted" salon products that have been obtained throught the gray or black market, although they are only authorized for sal through licensed beauty salons and cosmetologists. While consumers may thing they are getting a much better deal by purchasing from these sources instead of visiting their local salon, they are actually putting themselves at risk as well as paying a higher price point, according to Rick Kornbluth, CEO, Graham Webb International and founder of the Beauty Industry Fund which fights diversion. Here are the top 5 reasons why purchasing diverted product is a MAJOR dealbreaker...

1. Gray or black market products are often tampered with, old, obsolete, counterfeit or contaminated with harmful bacteria - you may be playing with fire. With counterfeit products you will also be missing the same patented and high-quality ingredients as in the legitimate products.
2. Your safety is again at risk! In the case of a product recall, diversion makes it impossible to track the products in question through the chain of distribution or locate them in any way. Simply put, you may continue to use a product that is dangerous for your health.
3. If you're a bargain shopper, this is not bargain because you're getting product that may have been damaged or mishandled for the same price or likely even highter. Since there are more middlemen involved than when sold thorugh the approved distribution channels, more people need a "cut" which drives prices higher.
4. Your hairdresser can provide a professional recommendation to ensure you use the best products for your hair type and styling needs. Without the proper guidance, you may purchase products that aren't meant for your hair type, which can end up with disastrous results. Your stylist can also demonstrate how to properly use the product - something you won't find in a grocery store.
5. Manufacturers will NOT guarantee their products unless they are purchased in a salon. So if you're unhappy with the results or have a negative reaction, the manufacturer cannot be held responsible.

Why does Graham Webb fight diversion practices?
We believe our quality products will produce optimum results only if they are prescribed by trained salon professionals who understand their clients' hair and beauty needs. We so firmly believe this that we guarantee you will be satisfied with Graham Webb products when you purchase them through professional salons. Another important reason Graham Webb fights diversion practices is to ensure the quality of the Graham Webb products you are buying.

About Graham Webb International
An energetic marketer and leading manufacturer of upscale, top-quality professional hair care, skin care, and cosmetic products, Graham Webb International launched in 1990 in an effort to meet the growing needs of salons, stylists, and consumers around the world. Sold exclusively to the salon industry, the product base includes several celebrated brands, including the Classic Graham Webb lin; the spa-inspired Back to Basics collection; the new Halo line boasting superior color-protection technology; and the fun, flirty Bibo line of cosmetics. To this day, the company maintains its fervent commitment to salons and stylists, and is dedicated to addressing their most relevant and important needs - from product development and education, to aiding in building their retail and service businesses. For more information on the company, please visit www.grahamwebb.com or www.grahamwebbsaloninsider.com.

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