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August 7, 2006 8:17 AM

Review: Benefit Boi-ing!

What They Say: "It's the world's best concealer. This industrial-strength concealing cream helps erase dark circles & imperfections. Lay it on... thick or thin... it looks natural and never heavy."

Jamie's Thoughts: They might not be exaggerating. Whether we want to admit it or not, some of us need a little help in the under eye area. As a redhead, my skin has a naturally translucent quality. This, combined with a lifetime of allergies, leaves me sporting some seriously dark, undereye circles. In a recent non-scientific poll of redheads (i.e. all the redheads I know), 100% of those polled reported a problem with dark circles. This concealer is so easy to use, it’s almost laughable. Benefit has hit a home run with Boi-ing!

Forewarned is fair warned: Have you ever seen a redhead without her makeup on? It’s quite a sight to behold, as we don’t have any color in our eyelashes or eyebrows. Please keep this in mind when viewing the following photos, which were taken in natural light (yes! I am either brave or crazy!). Be sure to forward them to a friend and have a hearty laugh at my expense.

Click to enlarge.

I apply this as the first layer of my make-up, after I’ve moisturized. Using a minor finger (ring finger or pinky works nicely), I gently dab this on to the crescent-shaped area of my under eye, you know – the darkest section. Be forewarned: if you rub it too vigorously, the concealer will spread too thin and you’ll be starting all over again.

Click to enlarge.

This first application may appear severe, but after you balance it out around the base of the eye (to your discretion), things will start to look normal again. One of the best features of this product is its range – it looks fabulous whether you’ve piled it on, or only spread a thin layer.

I use powder foundation which doesn’t interfere with the consistency of the concealer as much as a liquid might. I also occasionally apply Boi-ing on my eyelids when I want a fresh look without any eye shadow (too much of anything can turn a redhead from classy to trashy in mere seconds), and it also does a phenomenal job of hiding the red, blotchy areas near my nose.

Click to enlarge.

The obvious negative? It’s only made in 3 shades, so consumers with darker or hard-to-match skin tones might be disappointed with the coverage it provides. Otherwise, this stuff is knocking on the door of a perfect, 5-lip rating.

Retail Price: $18.00 (benefit.com - click here for international order info - and sephora.com; see retail locations here)

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Review: Benefit Boi-ing!:

I have similar colouring to you (but with the white eyebrows and eyelashes) and I used this with great success to cover up a black eye a few years ago. I forget why I didn't replace it once it was finished, but I think perhaps I might this weekend.

Lizzie | August 7, 2006 12:38 PM

Fabulous review of Boing Jamie. I love Boing, but had forgotten about it. Thanks for the reminder of how wonderful it is!

I look forward to your reviews.

Your fellow Redhead,
Jen

Jen | August 8, 2006 5:03 PM

Wow lady you look great. Hey if ya'll ever need another redheaded curly gal to try stuff i'm game...and i'm an esthetician!

Bethany Coffey | August 10, 2006 2:06 AM

Thanks for reccommending this product! It is amazing! I have circles worse than Jamie's and you can't even see them now. Even my fiancee, who was so against spending $18 on makeup said it was worth the money. I have never paid this much for makeup before, but I will definitely consider doing it more often. I kind of want the BeneTint anyway...

Melissa | August 24, 2006 9:43 PM

At first I thought I loved this concealer...but it creased really bad. I try to use powder to set it, but it just seems to bring a weird color to the concealer, which in turn brought more attention to my undereye situation. It seems to only happen to me though, I wonder why.

Emily | November 16, 2006 10:04 PM

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