What They Say: "We have been working long and hard to bring this line to Luckyscent, and to the United States, after falling in love with these extraordinary scents from Italy. Profumum comes to us from Rome, but its origins stretch further back to a small town called Sant Elena Sannita and a family with a long history of being artisans. When Celestino and Lucia Durante left Sant Elena for Rome after the Second World War, they took a pride of craftsmanship and history that they passed on to their offspring. They opened a tiny storefront, which over time grew into a chain of stores, featuring curios, hand-made soaps, fragrances and beauty products and this chain of shops was passed down to the grandchildren of Celestino and Luisa, who decided in 1996 to start a line of exclusive fragrances. These scents are exquisitely crafted to evoke emotions, memories and a sense of their beloved Italy. These rich and layered fragrances are designed to work equally well on men and women, and, amazingly, they really do. We are proud to introduce to you the wonderful scents of Profumum."

Melissa's DeLush Downlow: This is an incredible collection of unique, inviting fragrances. You really have to go check out the descriptions of each to get an idea of the style of these fragrances. They last a long time and warm well on your skin, with rich, nature-inspired notes that will have people asking what you are wearing. They aren't "girly" or "flowery", but more like a sophisticated, warm interpretation of natural oils and scents. Some are unisex. I would say that if you are used to wearing essential oils or like the idea of something less "perfumey", these are definitely worth a test.

My favorites? Acqua e Zucchero - a warm musky-sweet honey (almost caramel), Fiori d'Ambra - an amber-based scent that warms to a subtle sweetness, and Patchouly, a unique mix of patchouli.

*These are NOT CHEAP, so I would highly recommend ordering samples from LuckyScent before you dish out for the full shebang.

Retail Price: $190 (exclusively at LuckyScent.com)

(Remember, DeLush does not give ratings to fragrances because each individual has unique preferences and body chemistry that affect their experience with scents. What we want to do is give you our best explanation of the fragrance from our experience and let you know about the staying power, etc. For more fragrance ideas, just go to the "Perfumes" category to see what else we've tried!)

Innovative Public Service Advertisement Campaign Sends Strong Message to Teens About Dangers of Indoor Tanning:

Be Safe, Don’t Go There. Indoor Tanning is Out.

NEW YORK (October 18, 2006) – On an average day, more than one million Americans tan in tanning salons. Of the customers, 70 percent are Caucasian girls and women, aged 16 to 49 years. These numbers continue to rise each year, despite research which demonstrates the risks of indoor tanning, including premature aging such as age spots and wrinkles, and even worse, the danger of skin cancer. To help educate the public, particularly teenagers, the American Academy of Dermatology (Academy) is taking an inventive approach to communicate the risks of indoor tanning by launching a public service advertisement (PSA) campaign in which teens speak to teens in their own language.

Speaking today at Skin Academy, Arielle N.B. Kauvar, MD, FAAD, dermatologist and chair of the Academy’s Council on Communications, introduced the Academy’s PSA campaign which targets teenagers with facts about indoor tanning risks.

“Some teens aren’t aware of the risks associated with indoor tanning, instead they believe it is safer than tanning outdoors. Others know the risks but are still engaging in this risky behavior,” said Dr. Kauvar. “The objective of this campaign is to specifically target teenage girls at a young age before they start tanning and educate them in a peer-to-peer manner that will encourage them to avoid this unnecessary health risk.”

The Academy’s 2006 – 2007 skin cancer PSA campaign speaks to teens in a language they can understand, instant messaging (IM). Approximately 53 million American computer users – most of them teens – use IMs. Many exchange IMs more frequently than e-mail. It has a language all its own, and the Academy has developed this campaign specifically for teens who use it.

This aggressive campaign consists of television, radio and print advertisements that highlight the risks of skin cancer and skin damage that indoor tanning can cause. It is debuting at Skin Academy and is being distributed throughout the country during October. For more information about the campaign or to view the television, radio and print ads, visit www.aad.org/skincancerpsas.

“The Academy is committed to leading the charge to reduce mortality from and the incidence of skin cancer in the next 10 to 30 years,” said Dr. Kauvar. “Through this PSA campaign, we are targeting a critical age group to help motivate them to avoid this risky activity entirely and help reduce the skin cancer statistics.”

Teens and Indoor Tanning

To help reach the target group of teenage girls, the Academy is working with Miss Maryland 2006, Brittany Lietz. Lietz was diagnosed with stage-II melanoma at age 20. She is confident that her indoor tanning caused her melanoma. At age 17, Lietz started using tanning beds. She began with eight minutes once a week and eventually was visiting the tanning beds four times a week for 25 minutes per visit. While Lietz was fortunate that a dermatologist caught her melanoma in time, she has a constant reminder in the form of an 8-inch scar on her back. She is sharing her personal experience with others to increase awareness about skin cancer.

“Even though my mom told me that tanning beds were dangerous, I felt so much peer pressure to be tan that I kept tanning until I was diagnosed with melanoma,” Lietz said. “Looking back, I wish that I had listened to my mother when she tried to tell me that tanning was bad, but most teens don’t listen to their parents. If one of my friends had told me about the dangers of tanning, I might have been more receptive and not risked my health. Because teen girls speak directly to teen girls in this PSA campaign, they are more likely to receive and retain the strong message about not using tanning beds.”

Read more by clicking the link below: