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March 7, 2007 9:57 PM
Review: Almay Truly Lasting™ Color
What They Say: "12-hour color that loves your lips.
Treat your lips with TLC. Up to 12 hours of moisture-rich color. With a 99% moisture-rich topcoat infused with nourishing avocado and olive extracts, aloe, plus Vitamins A&E. Almay TLC provides incredible comfort and smoothness so lips stay beautiful and moisturized throughout the day. Available in 12 lip-loving shades ranging from soft shimmering neutrals to sweet brights.
For best results, apply Almay Truly Lasting™ Color lipcolor as follows:
1. Apply a thin, even coat of shaded lipcolor.
2. Wait until completely dry.
3. Brush on shiny topcoat to complete glossy look. Reapply topcoat throughout the day as desired."
Melissa's DeLush Downlow: Of all the long-last lip colors of this type, this one now stands out to me as a frontrunner. In addition to the fact that it doesn't dry out my lips at all, doesn't have NEARLY as strong a scent as many similar formulas and feels comfortable and light for hours, it's also relatively inexpensive and easy to find almost anywhere. I also liked the fact that the color was vivid yet just sheer enough that it didn't look painted on; it looks more like a normal lipstick shade than these long-last brush-on formulas tend to. It didn't bleed at all, either. The only thing I would note is that I wish the clear gloss lasted a bit longer...but even after the gloss wears away your lips are still comfortable and the color doesn't actually LOOK dry or start to flake off.
Retail Price: $10 (at drugstores and superstores everywhere, and also online at drugstore.com)
DeLush Rating: 
Nice, maybe I'll check this out! I usually avoid the long lasting lip colors because they're too opaque and look to me like I painted my lips with acrylic paint. Good to know this one doesn't look that way.
Sheila | March 8, 2007 11:14 PM
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Hair: Thick but fine in texture, very prone to flyaways; currently dark reddish-brown with some copper highlights
Eyecolor: Hazel
Age: 31
Skin Tone: Medium fair with yellow undertones
Skin Type: Combination with somewhat oily t-zone and dry areas around the nose and chin which I need to be ever-vigilant about exfoliating (or the blackheads appear) and moisturizing. Also, dark areas under the eyes.
Hair: Dark blonde currently
Eyecolor: Blue
Age: 31
Skin Tone: Very fair with blue undertones
Skin Type: Dry and very sensitive
Hair: Thick, unrelaxed (natural), curly to kinky, prone to dryness and frizziness; currently dark brown with chunky blonde highlights
Eyecolor: Dark brown
Age: 28
Skin Tone: Medium brown with golden undertones, smattering of freckles
Skin Type: Mostly oily, with dry patches on the end of my nose and right under my bottom lip.
Hair: Bright orange/red with natural golden highlights, naturally curly, currently long
Eyecolor: Green
Age: 27
Skin Tone: Very fair with blue undertones, lots of freckles!
Skin Type: Combination - oily spots in the t-zone, redness around the nose and mouth
Hair: Thin, naturally wavy but usually straightened, prone to frizz; dark brownish red with caramel highlights
Eyecolor: Blue-grey
Age: 22
Skin Tone: Fair with pink undertones and freckles
Skin Type: Oily in most places with occasional dry patches
Hair: Medium thickness, very curly and prone to frizziness. Currently, dark sable brown. I also love to have fun with wigs, extensions, hairpieces, etc.
Eyecolor: Hazel
Age: 48
Skin Tone: Medium with yellow undertones
Skin Type: Normal, beginning to change to a slightly drier complexion; it can be extra dry in winter. Hereditary dark circles and sun damage from youth as well.
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