Hot Off the Press Product News: Methven Debuts in U.S. With Launch of Satinjet Maia
THE WORLD'S FIRST BEAUTY SHOWER

Methven, New Zealand's oldest and largest designer and manufacturer of shower heads, faucets and hot water heater valves, marks its debut into the US market with the launch of Satinjet Maia - a multi-functional showerhead that delivers the healthy benefits of a spa experience directly to the privacy of one's own bathroom. Founded in 1886, Methven is now a publicly-traded company dedicated to transforming a simple shower into the ultimate at-home spa experience. Methven is renowned for its breakthrough design and product development, distinctive aesthetics and environmental-mindedness.
Satinjet Maia is both a facial and conventional shower as well as a water massager. Dr. Karyn Grossman, Methven's advising dermatologist for Satinjet Maia, states "Maia is an exciting new concept for the extension of your bathroom into your own personal spa. Now your shower can become your private and unique hydrotherapy session and provide benefit to your skin and hair." Satinjet Maia features the revolutionary Twin-jet Technology which turns each droplet of water into thousands to deliver a luxurious spray that's strong enough for the body yet soft enough for the face. Satinjet Maia is equipped with a Vitamin C filter which eliminates chlorine and purifies the water before it hits the skin. It is also environmentally sound - meeting the strictest global water conservation standard by conserving both water and energy. "Removing caustic chlorine from the water with vitamin C helps to keep the skin on your face and body more hydrated, less irritated and less dry and flaky. Hair will be softer, less brittle and the color will remain more true," Grossman continues.
Through extensive research, Methven discovered that a shower provides people the desired personal space they crave, creating the illusion of an escape, a time out; an environment that fosters relaxation and uninterrupted time to think. As a response, the company launched its first Satinjet shower in 2004. Now, with the introduction of Satinjet Maia, Methven addresses not only the consumer's desire to have the bathroom serve as an oasis but also the increasing popularity of water-based spa/beauty treatments that soothe skin and deliver sensory stimulation. Dr. Grossman adds "The facial massage jets allow one to focus on the face and scalp with gentle yet effective water massage. I find this one of the best "de-stressors" of my day: and decreasing stress has a positive benefit on all aspects of one's life - both physical and psychological. These massage jets can also help to clean one's skin more effectively but without adding abrasive products. Cleaner skin allows for better penetration of all other beauty products one may be using. The upcoming infusions will allow one to customize and personalize their shower experience with products designed to promote healthy skin and a healthy body."
Rachel Hunter, spokeswoman for Maia, adds "I am honoured as a proud New Zealander to partner with Methven - a Kiwi icon in its own field. Maintaining healthy skin has always been of paramount importance for me and the first time I tried Satinjet Maia I was sold. It not only provides a thoroughly relaxing spa-like experience but also cares for your skin with breakthrough technology. Now my showers energize and soften my skin. My skin glows after showering under a Satinjet Maia."
Satinjet Maia will be available exclusively at Barneys nationwide in October 2007. SRP $395
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