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August 15, 2007 7:12 AM

Hot Off the Press: PeaceKeeper Cause-Metics Launches ETERNAL EQUITY Gloss

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August 2007 – PeaceKeeper Cause-Metics launches its fifth specialty lip gloss called Eternal Equity Gloss. PeaceKeeper will donate $1.00 from the sale of each Eternal Equity Gloss to the Poverty Reduction Initiative, a program lead by former Senator Mechai of Thailand’s National Assembly and other pro-active micro-finance projects to help fund an economic option for Thai women who live on less than a dollar a day.

What does eternal equity look like? Eternal Equity means that women everywhere have equal access to food, education and freedom from oppression. Inspired by this idea, PeaceKeeper’s Eternal Equity Gloss is a shade of pale rose pink with a hint of gold shimmer that is universally flattering.

According to PeaceKeeper founder Jody Weiss, “We have a unique opportunity to use our buying power to help others who are less fortunate. By purchasing PeaceKeeper products, the consumer takes an active role in becoming part of the solution.”

Eternal Equity Gloss and other PeaceKeeper products can be purchased at Whole Foods stores, Marriott Spas, Earth Fare and other specialty stores nationwide. Suggested retail price for Eternal Equity Gloss is $16.50.

About the Poverty Reduction Initiative:
With PeaceKeeper’s support, former Senator Mechai and the Poverty Reduction Initiative aim to assist Thai villages to strengthen communities, generate income and improve overall health care and education. For $365 a year or $1 a day, a woman will be trained in a sustainable trade and be fully funded to build her business. This will enable her to increase her income from a $1 a day to more sustainable levels where she will truly thrive and be able to contribute to her community. “Now that’s beautiful.”

About PeaceKeeper:
PeaceKeeper is the first make-up company to donate ALL of its profits, after taxes, to women’s health and human rights advocacy issues. Through its unique brand of “dual-purpose” cosmetics, PeaceKeeper encourages men and women to more fully recognize the level of abuse and inequality suffered around the globe – and to become an active part of the solution simply by how they choose a product.

To learn more about the programs PeaceKeeper is funding please visit iamapeacekeeper.com or call 866-PEACE-36

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